Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). There are a number of factors that contribute to your bounce rate. For example, users might leave your site from the entrance page if there are site design or usability issues. Alternatively, users might also leave the site after viewing a single page if they’ve found the information they need on that one page, and had no need or interest in going to other pages.
So let’s apply this information to automotive dealership websites. There are many scenarios where a consumer will find what they need on a single dealership page and leave the page completely satisfied. Here are a few examples:
♦ A consumer searches for local dealership’s phone number or address. Google shows the Hours & Direction page in organic search. The consumer clicks on the link. When they land on the page they might call the dealership or write down the address before they leave the page.
♦ A consumer searches for a list of local OEM dealers. Six Google “My Business” listings are displayed. The consumer clicks on the dealer that is closest to their home and hits the home page. Verifies the address, takes down a phone number and leaves the page.
♦ A dynamic VIN based Google Adwords campaign drives an in-market shopper to a Vehicle Detail Page (VDP) on a dealership’s website. They like the car that they see and they call the dealer, submit a lead, or just decide to visit the dealership.
♦ A service marketing campaign drives consumers directly to a service appointment page. Since most online service schedulers are an “iframe solution, when a consumer complete a service appointment, they will still appear to Google that they never left the page.
In all of these cases, the time of the session, recorded by Google Analytics, is ZERO. Why? Because when a consumer visits a dealership website, Google drops a timestamp cookie in their browser. When they visit a second page, another timestamp is created.
The newly published automotive digital marketing textbook is becoming popular with groups of 20 and larger trainings.
Eatontown, NJ(August 6, 2014) – PCG Consulting is announcing discounts on volume orders of “Mastering Automotive Digital Marketing.” This one of a kind textbook, written by CEO Brian Pasch, was designed to benefit every member of a dealership’s team from the General Manager to the BDC Sales Professional.
This 485-page guidebook was released August 1 and has quickly seen a large amount of success and credibility within the automotive industry.
“Brian Pasch has created the blueprint for every Digital Marketing Manager in the Automotive Industry, said Michael Warwick, Director of Digital Marketing at Kelly Auto Group. “Mastering Automotive Digital Marketing will immediately become the go-to resource for anyone looking to dominate their market.”
This textbook also corresponds with a series of certification courses for the key members of a dealership’s team including General Managers, General Sales Managers, Internet Sales Managers and several other roles. “Mastering Automotive Digital Marketing” serves as the primary resource for these courses.
Brian Pasch was featured on Car Biz Today to announce the release of Mastering Automotive Digital Marketing! CBT News was the first to interview Brian on his new book. The book is now available in paperback and on Kindle.
Q&A Session With Author Brian Pasch
The full interview at CBT News included a robust Q&A session that was not included in the short video clip. Here are some of the questions that were posed to Brian:
Q: What is the name of the book? What is the audience for this book?
A: The book is called “Mastering Automotive Digital Marketing – Volume One” and it is designed for anyone in the dealership who wants to understand the opportunities that are available to their dealership for online marketing.
Q: Your book is 485-pages long, so this is not a quick read. Why did you decide to make the book so large?(more…)
Brian Pasch sat down in his office this week to review the information provided to readers in his new book “Mastering Automotive Digital Marketing.” This brief video summary is a perfect way to walk through the content of the book and understand how your dealership can leverage Brian’s experience.
Atlanta, Georgia – July 29, 2014 – CBT News founder Jim Fitzpatrick interviewed Brian Pasch, author of “Mastering Automotive Digital Marketing,” today in the CBT News studios in Atlanta. The official release date for Brian’s new book is August 1st; however, CBT News received advance copies of the book to prepare for the in-depth interview.
The interview will air on the CBT News website on Friday, August 1st when book goes officially on sale.
David Kain, Founder, KainAutomotive.com"Having had the opportunity to review Brian's book prior to publication I was amazed at the detailed information in all the vital areas of Digital Marketing. The book will serve a great purpose in our industry in providing dealerships with a comprehensive pathway to Digital Marketing Success. Better master the ideas today because they are bound to change soon in the always dynamic Automotive Internet Marketplace"
Chip Dorman, Digital Marketing Manager, Ken Grody Ford “Mastering Automotive Digital Marketing is a must read for every Dealer Principal, General Manager and Marketer in the industry. It is quite simply the most complete and valuable source of information on the topic available in one place I've ever seen.”
Joshua Michael Friedman, Heritage Chevrolet, Chester, Virginia"When I first took on the role of Internet Sales Director within my dealership, I came to the job with a thirst for knowledge but no previous experience. The job was whatever I could make of it. I found Brian's approach, in providing a real education to anyone who wished to attend his online webinars, courses and workshops, indispensible, generous, and truly refreshing."