Brian Pasch is the CEO of PCG Consulting Inc. a respected Digital Marketing and Internet Sales training company. Brian founded PCG Digital Marketing in 2005, a boutique digital agency specialized in automotive SEO, SEM, and Social Media services.
Brian has presented digital marketing training classes at leading automotive conferences including: NADA, Digital Dealer Conference, Innovative Dealer Summit, Digital Marketing Strategies Conference, DrivingSales
Executive Summit, Automotive Boot Camp, ISG20, as well as OEM sponsored training events.
Brian is a hands-on digital marketing educator with industry leading experience on Automotive SEO, SEM, Social Media, Website Optimization, Marketing Analytics, and ROI Analysis.
Publications by Brian Pasch
In 2011 Brian collaborated with Tracy Myers and a dozen automotive industry experts to write “Unfair Advantage”. The book provides guidance to automotive professionals who want to understand today’s marketing strategies to sell more cars. Unfair Advantage has chapters on SEO, SEM, Social Media, Vehicle Merchandising, Branding, Leadership, CRM Process, Direct Mail, Email Campaigns, Website Design, and more.
In 2013, Brian Pasch published his third book in collaboration with Marc McGurren, Ed Shaffer, and Glenn Pasch. The book entitled “Selling Cars in the Digital Age” was created to meet the needs of dealers seeking to improve their Internet lead handling processes. The book has received critical acclaim from the dealer community and is one of the most current guides for CRM utilization in the automotive industry. Chapters include recommendations for CRM templates, workflows, and consumer engagement strategies. Specific examples are also provided for the use of video in the CRM process and how to measure the effectiveness of your Internet sales processes.
This year Brian published the automotive industry’s most comprehensive textbook on digital marketing, his 4th book.The 400+ page volume entitled “Mastering Automotive Digital Marketing – Volume One” will be the reference guide for automotive professionals seeking to understand, implement, and improve their digital marketing strategies.