Google Mobile Friendly Website Test


Did you hear that Google is now judging whether your website is mobile friendly? That’s correct, you can now see how good or bad your website platform is responding according to Google!

You can test your own website using this link: Google Mobile Website Test

The interface screen is shown below:

Screen Shot 2014-11-18 at 10.26.17 PM

Testing Dealer Websites

So I decided to test examples of  popular automotive website providers and here is what Google said about their websites:

Screen Shot 2014-11-21 at 5.12.31 PM

Now this list is very odd because some of the websites that tested AWESOME are not responsive/adaptive. Also, the Dealer eProcess websites mobile websites didn’t automatically pickup their correct mobile domain, but Google knows it exists. The tool has some obvious bugs. I wonder if this tool was thoroughly tested?

Field Testing The Failures

How do I know the tool is not ready for prime time? Take a look at the new Google search results that show that the Dealer eProcess platform is “Mobile friendly.”  Looks like this Mobile testing tool was rushed to market.



What Is Google Scoring?

I’m just reporting on what I see today and Google’s push to clearly identify mobile friendly websites in SERPs. It is clear to me that:

  1. 1. The tool still needs some work to be accurate.
  2. 2. Google is identifying BASIC functionality to give websites the “Mobile Friendly” tag
  3. 3. The Mobile Friendly rating has nothing to do with the inventory functionality of the mobile website or auto shopper tools on the website.

The testing is more about just how the basic formatting appears as documented by their scoring criteria:

  • – Text too small to read
  • – Links too close together
  • – Content wider than screen
  • – Mobile viewport not set
  • – Uses incompatible plugins

If you tested other website vendors, send me a note or add it in the comments area. I will keep you posted on future updates on this new tool and I have a call into Google to discuss how it works because it’s not judging usability like I would.
What do you have to say about this testing too? Share your feedback below.

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